Challenge and Opportunity
A Keiter Technologies client and large consumer goods company wanted to develop a model that could support its product development efforts.
Our Approach
- Product development is an extremely time-consuming process requiring millions of dollars’ worth of investments.
- The client wanted to develop a new predictive model which could analyze data to see which flavors and blends would be well received in the market.
Results
The predictive model was successfully able to create positive outcomes saving the client upwards of $400,000 per testing group.
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About the Author
Keiter Technologies
Keiter Technologies focuses on serving businesses with their strategic technology needs through data science, cybersecurity, and IT audit and consulting.
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