
Challenge and Opportunity
A Keiter Technologies client and large consumer goods company wanted to develop a model that could support its product development efforts.
Our Approach
- Product development is an extremely time-consuming process requiring millions of dollars’ worth of investments.
- The client wanted to develop a new predictive model which could analyze data to see which flavors and blends would be well received in the market.
Results
The predictive model was successfully able to create positive outcomes saving the client upwards of $400,000 per testing group.
Learn More about our Innovative Data Solutions Services
About the Author
The information contained within this article is provided for informational purposes only and is current as of the date published. Online readers are advised not to act upon this information without seeking the service of a professional accountant, as this article is not a substitute for obtaining accounting, tax, or financial advice from a professional accountant.