IDS Case Study: Using Python to Create Lead Generation Tool

By Keiter Technologies

IDS Case Study: Using Python to Create Lead Generation Tool

What is an example of an innovative lead generation tool?

Data Science can help you achieve your business goals with tailored advice specific to your organization. Learn more about how Keiter Data Solutions solved a similar problem for one of our clients in the below case study.

Challenge and Opportunity

A Keiter Technologies Client and HVAC brokerage company was seeking an innovative way to increase business development leads and improve success
rates on new business closings.


Our Approach

  • Using Python, our team conducted a web scraping effort to generate a comprehensive list of potential clients for the brokerage company.
  • The customer’s team then conducted outreach to the first 100 companies on that list.
  • We then created a model based on the results of the outreach on that first 100 companies to develop a profile of the exact types of potential clients that would use the brokerage firm.


The HVAC brokerage firm was able to increase its success rate on new business closings by 300 percent and reduce business development outreach man hours.


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About the Author

Keiter Technologies

Keiter Technologies

Keiter Technologies focuses on serving businesses with their strategic technology needs through data science, cybersecurity, and IT audit and consulting.

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The information contained within this article is provided for informational purposes only and is current as of the date published. Online readers are advised not to act upon this information without seeking the service of a professional accountant, as this article is not a substitute for obtaining accounting, tax, or financial advice from a professional accountant.


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